| 摘要:介绍了韩国自主品牌HiMSEN发动机的发展历程，并分析和总结了该品牌发动机在产品研发、市场定位、产业发展、品牌培育等方面的经验与成就，可供我国自主品牌发动机产业借鉴。 |
| 关键词: 发动机 品牌 发展 |
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| The Development of HiMSEN Engines and Its Inspiration |
| Zhou Yan,Ma Xinggang,Zhang Xiaochen,Chen Xiao |
| Shanghai Marine Diesel Engine Research Institute, Shanghai 201108;CSIC Diesel Power Co.,Ltd.,Shanghai 200090 |
| Abstract:The development of Korean self-owned brand HiMSEN engines are introduced, and the experiences and achievements of products R&D, market positioning, enterprise development and brand cultivation are analyzed and summarized, which offers references for our self-owned brand engine industry. |
| Key words: engine brand development |
